Search Engine Optimization
a.k.a. "How do I get to the top of Google?"

The very first thing the owner of a website must do, is let people know the store is there. There is a television ad showing people very excited when their first website order came through and their jubilation turned into fright as the number of orders became more than they could possibly handle. This is a fairly common myth about the Internet.
Truth: You can build it and no one will come unless you tell them about it.

There are parallels to having a retail store in a mall and having a website on the Internet. You have to put up a sign in the mall, products in the window, and open your doors. On the Internet, you have to build the site, advertise it, advertise it and advertise it.

One way to think of the Internet: it is like a huge office building with over 8 million offices. If you rent an office in this building, no one will know you are there if you don't tell them. It is not like having a business on Champs d'Elisse where millions of people walk by every month and see you there. On the Internet, no one sees you unless you or someone else tells them to come to your store.

Watch your weekly statistics.
If you have no visitors, you can't expect any sales. Note: hits are not the same as visitors. One web page with 10 images on it is 11 hits per visitor. The most common way to get visitors to come your site is to submit it to as many search engines as possible. Getting listed on search engines will most likely bring from 80% to 100% of your customers to your site.

Most of the search engines are free, but all have certain criteria they judge sites by. Each site is ranked according to those rules. None of the search engines will tell you their rules if you ask them, so over the years, website owners and business who will submit sites have determined what most of the rules are.

One thing to keep in mind is that except for one or two, the engines do not list every website submitted to them. Search engines are in business to find websites for the people who are looking for something. If no one looks for a certain category of site, they will drop all websites from that category after a while.

FOR FURTHER INFORMATON, ADVICE, OR TO HAVE US OPTIMIZE YOUR SITE FOR YOU, FEEL FREE TO CALL OR EMAIL US. Much of the optimization work for your website is included in our Hosting Plans at no additional cost.